Greenwashing
More and more people both, architects and material suppliers, are jumping onto the “green architecture” bandwagon but how many practices really follow any sort of eco-principles. Just calling something green doesn’t necessarily make it so.
The term “greenwashing” has entered the lexicon to mean giving the appearance of being green without providing substantive environmental benefit.
Friday, 31st March 2006 [Architecture | Design | Environmental]
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