Visit to ACE tech 2013

ACE tech 2013

Went to ACE tech 2013 at the Bombay Exhibition Centre today. To say that it was suffocatingly crowded would be an understatement. There was a time when they allowed only architects, designers and related professionals on the first two mornings and threw it open to the public in the evenings and on the weekend. That way, we could have a meaningful interaction with manufacturers and service providers and actually learn about what they were offering.

Now, with everybody allowed in all of the time, the interaction has been reduced to a bare minimum.  Also, in response to this trend, the stalls — as well as the brochures they hand out — have become glossier and mostly lacking in substance. Worse, it’s hard to get hold of someone who has any technical knowledge about the product… all you get is a marketing person who knows diddly-squat.